Insights

Research and analysis.

What moves AI visibility. What doesn't. What the data shows.

The robots.txt check every B2B company should run today

Seven AI crawlers can be blocked by a single line in your robots.txt. Most companies don't know which ones they're blocking.

400 million AI citations analyzed across 25,000 URLs. The content format that wins is the opposite of what SEO rewarded for the past decade.